A question about the Gallup Poll Panel?

I got a packet from the Gallop Poll Panel asking me to fill out some survey,s and stuff like that. I’ve never got one before, is this something important? Or should I just ignore it? Or is it like my civic duty? What exactly is this survey for? Political stuff?

Could your US post office be closing?

As mail volume declines, the US Postal Service could shutter up to 3,200 post offices and retail outlets. Most people say they understand — unless it’s their post office.
http://articles.moneycentral.msn.com/Inv…
By The Big Money
A rallying cry can be heard across the country, from the swanky streets of New York’s SoHo to the tiny town of Randolph, Kan.: [...]